Marketing exists for one reason: to sell products and services.  If a marketing strategy is poorly planned or received, the brand that implemented that strategy will suffer financially.  Online marketing focuses on influencing consumers to take desired actions such as following a brand’s social media, engaging with that brand online, and going to its website to make a purchase.

Often, we place so much emphasis on directing traffic to our websites that we forget to streamline our sites’ ecommerce shopping carts.  Keep in mind, a site visit doesn’t guarantee a sale – especially if consumers encounter difficulty checking out due to your site’s shopping cart.

To ensure your ecommerce shopping cart doesn’t drive away your customers, follow our quick and simple tips below:

  • Make The Cart Available On Every Page Customers should never have to hunt for an ecommerce shopping cart. The second they have to look is the second they lose interest in purchasing from you.  Take a page from Amazon.com’s book and make the cart available on each page, either at the top or on the side.
  • Include Items’ Names, Quantities, And Images Simply listing carted products isn’t enough. Before customers proceed to the checkout, they want to review their orders one last time to make sure their order is as it should be.  Include names, quantities, and images for all products placed in the cart. 
  • Make The Cart Easy To Navigate Another ecommerce shopping cart pitfall is difficult navigation. Never make a customer revisit a product page to change quantity, color, or any other product definitions.  All necessary changes should be made available via the shopping cart.  That way, customers can make a quick change to their order and then proceed to the checkout.  Checkout should require inputting only shipping and billing information as well as a final confirmation.
  • Implement A Sharing Feature Customers enjoy posting about their lives on social media. com understands this and has implemented a “sharing” feature that allows customers to post a link to products they’ve just ordered.  This feature allows customers to post about themselves while spreading awareness about your brand.  Again, take a lesson from Amazon.  Implement a sharing feature so customers can post about their purchase and your brand.
  • Send Reminders To Consumers Who Leave Items In The Cart Customers sometimes abandon their ecommerce shopping carts. Some customers leave to research the product while some simply become distracted and forget about it.  In these cases, e-mail reminders prove valuable assets.  Program your site’s shopping cart to shoot reminders to customers whose e-mails you’ve retained and who’ve left items unpurchased.

In today’s digitally driven age, consumers have more choices than ever.  Any bump in the road from outreach to conversion could drive them to competitors.  As a brand leader, you must streamline your ecommerce shopping cart to ensure consumers travel as smooth a road with your brand as possible.