The client was looking for new ways to reach its target demographic in a very competitive gaming space and introduce its product to new users. New client acquisition, application downloads, and client conversions are the lifeblood for DoubleDown Casino.
- The solution was to create a contest campaign around a once in a lifetime experience. People entered the ‘Pick Your Dream Vacation’ contest for a chance to win the vacation of their choice anywhere in the US! This Grand Prize was attractive and exciting to a broad audience, which encouraged the contest’s viral spread and new client acquisition. The contest was originally sent out through DoubleDown’s database, FanLogic Connect’s database, and various social media channels to initiate the online buzz. Another interaction between DoubleDown and its existing and potential customers was when the winners shared their real life vacation experiences online.
This meant DoubleDown’s 7+ million Facebook fans, DoubleDown’s extensive database, and the winners’ social media connections, were exposed to the DoubleDown brand and the exciting experiences associated with it.
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