- Challenges and Considerations
- Big Fish, the world’s largest producer and distributor of casual games, has two main priorities:
- Retain its current customers
- Acquire new customers
- As a successful mobile and online gaming distribution platform, Big Fish was seeking creative ways to pursue and fulfill these top priorities.
- The solution?
- An exciting contest with conditions that directly influence customer retention and acquisition! In order to qualify for the Grand Prize, users had to download the app and share the contest with two other people. This lead to an immediate increase of new customers. The existing customers also appreciated the opportunity to win the ultimate Grand Prize – a trip for two to San Francisco!! This enticing Grand Prize was critical in expanding the consumer reach of the contest and reinforcing current customer relationships.
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